{"product_id":"sony-k55xr75m2b-uka-true-rgb","title":"Sony K55XR75M2B.UKA 55 Inch, Ultra HD True RGB Television, Google TV, Freeview HD","description":"\u003cp data-start=\"181\" data-end=\"730\" class=\"PDq2pG_selectionAnchorContainer\"\u003eThe \u003cstrong data-start=\"185\" data-end=\"219\"\u003eSony K55XR75M2BUKA BRAVIA 7 II\u003c\/strong\u003e brings Sony's latest \u003cstrong data-start=\"241\" data-end=\"257\"\u003eTrue RGB LED\u003c\/strong\u003e display technology to your living room, delivering exceptional brightness, vibrant colours, and remarkable contrast. Using individually controlled red, green, and blue LEDs, the BRAVIA 7 II produces more accurate colour reproduction and greater picture depth, making films, sport, and games look incredibly lifelike. Powered by Sony's \u003cstrong data-start=\"593\" data-end=\"617\"\u003eXR Processor with AI\u003c\/strong\u003e, every scene is intelligently analysed and optimised for stunning realism. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"732\" data-end=\"1111\"\u003eWith \u003cstrong data-start=\"737\" data-end=\"763\"\u003e4K Ultra HD resolution\u003c\/strong\u003e, support for \u003cstrong data-start=\"777\" data-end=\"793\"\u003eDolby Vision\u003c\/strong\u003e, HDR10, and HLG, the TV delivers sharp detail, rich contrast, and natural colour across all your favourite content. Sony's advanced XR picture processing enhances textures, motion, and depth while preserving the creator's original intent for a truly cinematic viewing experience. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1113\" data-end=\"1460\"\u003eRunning on \u003cstrong data-start=\"1124\" data-end=\"1137\"\u003eGoogle TV\u003c\/strong\u003e, the K55XR75M2BUKA brings together streaming apps, live TV, and personalised recommendations in one intuitive interface. Built-in Google Assistant, Chromecast, Apple AirPlay 2, and Apple HomeKit compatibility make it simple to stream content and control compatible smart home devices. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1462\" data-end=\"1867\"\u003eGamers will appreciate support for \u003cstrong data-start=\"1497\" data-end=\"1512\"\u003e4K at 120Hz\u003c\/strong\u003e, \u003cstrong data-start=\"1514\" data-end=\"1545\"\u003eVariable Refresh Rate (VRR)\u003c\/strong\u003e, \u003cstrong data-start=\"1547\" data-end=\"1579\"\u003eAuto Low Latency Mode (ALLM)\u003c\/strong\u003e, and \u003cstrong data-start=\"1585\" data-end=\"1608\"\u003eDolby Vision Gaming\u003c\/strong\u003e, ensuring smooth, responsive gameplay on compatible next-generation consoles. Acoustic Multi-Audio technology delivers immersive sound that matches the action on screen, creating a complete home entertainment experience.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":54396438118741,"sku":"K55XR75M2B.UKA","price":1999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/0177\/5189\/files\/K55XR75M2B.jpg?v=1784294964","url":"https:\/\/stuartwestmoreland.co.uk\/products\/sony-k55xr75m2b-uka-true-rgb","provider":"Stuart Westmoreland (Holdings) Ltd","version":"1.0","type":"link"}