{"product_id":"sony-k43s38bp-uka-43-inch-ultra-hd-led-television-google-tv-with-freely-freeview-hd","title":"Sony K43S38BP.UKA 43 Inch, Ultra HD LED Television, Google TV, Freeview HD","description":"\u003ch2 data-end=\"82\" data-start=\"44\"\u003eSony K43S38BP.UKA 43 Inch LED Television\u003c\/h2\u003e\n\u003cp data-end=\"121\" data-start=\"84\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eDiscover the perfect balance of quality and value with the Sony K43S38BP.UKA 43 Inch LED Television is Ideal for everyday viewing, this 43-inch 4K TV delivers crisp visuals, vibrant colours, and seamless smart functionality—all wrapped in Sony’s trusted build.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-end=\"144\" data-start=\"123\"\u003eMain Features:\u003c\/h3\u003e\n\u003cul data-end=\"1005\" data-start=\"146\"\u003e\n\u003cli data-end=\"266\" data-start=\"146\"\u003e\n\u003cp data-end=\"266\" data-start=\"148\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"38\" data-start=\"0\"\u003e4K Ultra HD with HDR Processor X1™\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-end=\"188\" data-start=\"185\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eEnjoy sharp, detailed imagery and impressive colour accuracy. The advanced processor enhances clarity and contrast across all content\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"388\" data-start=\"268\"\u003e\n\u003cp data-end=\"388\" data-start=\"270\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"54\" data-start=\"0\"\u003eMulti-HDR Compatibility (Dolby Vision, HDR10, HLG)\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-end=\"310\" data-start=\"307\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eWatch films and shows with lifelike contrast and dynamic colour depth, as creators intended\u003c\/span\u003e .\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"512\" data-start=\"390\"\u003e\n\u003cp data-end=\"512\" data-start=\"392\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"29\" data-start=\"0\"\u003eGoogle TV Smart Interface\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-end=\"432\" data-start=\"429\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eEffortlessly access streaming apps, content recommendations, and Google Assistant voice control via built-in Google TV\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"640\" data-start=\"514\"\u003e\n\u003cp data-end=\"640\" data-start=\"516\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"27\" data-start=\"0\"\u003eSony Picture Processing\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-end=\"558\" data-start=\"555\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eExcellent at upscaling lower-resolution streams and videos, making it great for cable TV, sports, and older content\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"768\" data-start=\"642\"\u003e\n\u003cp data-end=\"768\" data-start=\"644\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"40\" data-start=\"0\"\u003eReliable Build \u0026amp; Wide Viewing Angles\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-end=\"686\" data-start=\"683\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSony’s durable hardware ensures reliable performance, and IPS-style panel technology maintains colour quality at off-axis angles—ideal for group viewing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"896\" data-start=\"770\"\u003e\n\u003cp data-end=\"896\" data-start=\"772\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"30\" data-start=\"0\"\u003eEntry-Level Gaming Support\u003c\/strong\u003e\u003c\/span\u003e\u003cbr data-end=\"814\" data-start=\"811\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eFeatures Auto Low Latency Mode and low input lag (around 10 ms), making gameplay responsive at 60Hz\u003c\/span\u003e .\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1005\" data-start=\"898\"\u003e\n\u003cp data-end=\"1005\" data-start=\"900\"\u003e\u003cstrong data-end=\"920\" data-start=\"900\"\u003eFrameless Design\u003c\/strong\u003e\u003cbr data-end=\"923\" data-start=\"920\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eClean and minimalistic, this direct-LED set fits neatly into any room or setup\u003c\/span\u003e .\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1289\" data-start=\"1266\"\u003ePerfect For You If:\u003c\/h3\u003e\n\u003cul data-end=\"1544\" data-start=\"1291\"\u003e\n\u003cli data-end=\"1375\" data-start=\"1291\"\u003e\n\u003cp data-end=\"1375\" data-start=\"1293\"\u003eYou want crisp, everyday 4K picture quality with smart streaming and voice control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1457\" data-start=\"1376\"\u003e\n\u003cp data-end=\"1457\" data-start=\"1378\"\u003eYou often watch in well-lit rooms or with groups—wide viewing angles are a plus\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1544\" data-start=\"1458\"\u003e\n\u003cp data-end=\"1544\" data-start=\"1460\"\u003eYour gaming is casual and doesn’t require high frame rates, VRR or HDMI 2.1 features\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1549\" data-start=\"1546\"\u003e\n\u003ch3 data-end=\"1589\" data-start=\"1551\"\u003eConsider Alternatives If You Need:\u003c\/h3\u003e\n\u003cul data-end=\"1771\" data-start=\"1591\"\u003e\n\u003cli data-end=\"1699\" data-start=\"1591\"\u003e\n\u003cp data-end=\"1699\" data-start=\"1593\"\u003eDeeper blacks and stronger contrast (e.g., Mini-LED \/ local dimming TVs like Sony BRAVIA 7)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1771\" data-start=\"1700\"\u003e\n\u003cp data-end=\"1771\" data-start=\"1702\"\u003eEnhanced HDR brightness or high-end gaming support with VRR and 120Hz\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1776\" data-start=\"1773\"\u003e\n\u003ch3 data-end=\"1795\" data-start=\"1778\"\u003eFinal Verdict\u003c\/h3\u003e\n\u003cp data-end=\"2092\" data-start=\"1797\"\u003eThe \u003cstrong\u003eSony K43S38BP.UKA\u003c\/strong\u003e 43 Inch LED Television is a smart, reliable upgrade to Full HD TVs—offering excellent image processing, smart features, and everyday performance at a budget-friendly price. It’s an excellent choice for casual viewing, bright-room setups, and households that value simplicity and Sony quality.\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51281687839061,"sku":"K43S38BP.UKA","price":499.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/0177\/5189\/files\/d4d8fe12-43-Series-3.jpg?v=1755271131","url":"https:\/\/stuartwestmoreland.co.uk\/products\/sony-k43s38bp-uka-43-inch-ultra-hd-led-television-google-tv-with-freely-freeview-hd","provider":"Stuart Westmoreland (Holdings) Ltd","version":"1.0","type":"link"}